Hi I’m Alex!

I improve business outcomes
by working backwards from user needs.

Recent Client Outcomes

+734%

eCommerce click-through
for CMON Global

$500k

Discovered time Savings
for Tealium

-95%

Time Savings per Analyst per Week
for Home Depot

+32%

Main Nav Discovery Rate
for Tealium

Highlighted Case Studies

From 8-Hours to 8-Minute Supply Chain Workflows

Home Depot

Home Depot needed to replace outdated systems that were slowing teams down and creating costly inefficiencies. As part of a broader digital transformation, modern, user-friendly interfaces were designed to improve reliability, reduce time-to-task, and support scalable growth. The result was faster workflows, clearer decision-making, and a foundation for building aligned, efficient tools across the organization.

iPhone Powered Fitness

Wahoo

Wahoo needed to modernize its flagship app to address steep user drop-off and align with a new brand direction. By rethinking onboarding, streamlining flows, and refreshing the visual design, we laid the foundation for improved retention, faster user activation, and a more cohesive experience that supports long-term product consolidation and growth.

Identifying Needs for ML/AI Transformation

Home Depot

As analysts and data scientists became critical to business operations, Home Depot’s Data & Analytics leaders needed to understand how to better support them. Legacy assumptions no longer applied—modern users required modern tools. To guide future investment, leadership launched an initiative to uncover who these users really were and how they worked. The result: a clearer picture of user needs, friction points, and the gaps between infrastructure and experience.

Built for Buzz. Designed to Sell

CMON Global Ltd.

CoolMiniOrNot needed to create buzz for Shadow Caste, a mysterious new faction for their game Dark Age, at GenCon, the largest tabletop gaming convention in North America. The objective: surprise fans, spark conversations, and sell out promo materials at the booth. The initial idea? Hide a new page on an outdated site. That wasn’t going to cut through the noise of the worlds largest gaming convention.

Quotes from Colleagues

End to end Alex is the real deal, a true full stack user experience design 🦄.

Christina Plumb, Sr. UX Designer @ Amazon

Alex implemented methods that streamlined the UI and drove users to critical sales pages — a direct impact backed by data.

Jeff Yu, Co-Executive Director @ ASIFA-South

If you draw a Venn diagram of leadership, creativity, and technical skill — Alex is right in the center.

Jason Marsh, Product Design @ CarMax

No matter how absurd the request, Alex found a way to actualize it to our benefit.

Jackie Clark, Sales Ops. Analyst @ Frontline Education

About Me

I believe that good design makes life more enjoyable. Whether it's a tool used by thousands or a quiet process behind the scenes, I focus on improving the way people get things done. I blend UX design, research, and strategy with a deep respect for data science, systems thinking. I uncover how people really operate in complex environments and design solutions to improve their experience and drive business outcomes.

I’ve worked with both large and small teams to replace aging workflows, uncover user insights, and build tools that are both intuitive and scalable. I thrive in messy, high-stakes challenges — helping teams find clarity, build trust, and move forward with confidence.